what you can learn while christmas shopping

i’m gonna hire myself out to unsatisfied shoppers as a returns consultant. today i stood in line behind a customer who—let’s just say—left the store less happy than she came in. after talking with two cashiers and the MOD, her request to exchange a shirt that she had bought online was turned down. the store insisted it couldn’t do anything with purchases from their website  (“because the store and the store’s website are two totally different things ma’am.”  …riiiiiiiight…and you really think anyone is going to understand that Mr. MOD?). i wanted to interject, “the store does even exchanges for items that don’t have a receipt. just forget that she told you she bought it online and give her a different size!” alas, i kept my mouth shut, but here’s a word to the savvy shopper: don’t tell ’em more info than they ask for.

while all this was going down in front of me, i was thinking about a very big sign behind the counter that read “100% customer satisfaction is our highest priority.” i wanted to tell the store “not really, because just now your staff showed a full line of people that customer satisfaction is not as high of a priority as abiding by a rule that frustrates customers is.” in fact, i bet the only people who notice that sign about customer satisfaction are unsatisfied customers.

it made me think of my highest-priorities-that-aren’t-really-that-high. for example, if my “top priority” (which is redundant, btw) is to love my wife and kids well, then why do i spend so much time in a hurry around them? (in the words of a wise professor of mine, love and hurry are incompatible). or if my big apparent mission in life is to make much of God, then why do i get to the end of every day worrying more about what people think of me? it’s because there are two types of priorities—the kind you put on signs that might sound nice, and the kind that actually are. i want whatever is on the sign not to be hijacked by other things. so that’s what i’m thinking about now.

leave it to an afternoon of christmas shopping to learn a little bit about myself.

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~ by bradherndon on December 18, 2009.

One Response to “what you can learn while christmas shopping”

  1. Well said, brother!

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